Vision

To be the leading tea producer in Uganda and beyond

Mission

To produce high quantities and quality of black tea in order to realize high profits for the benefit of all its stakeholders in an effective, efficient and sustainable manner

Core Values

• Service excellence
  We value our stakeholders and strive to exceed their expectations through excellent service delivery. 
• Quality
  We are what we are because of quality and a commitment to quality is a value that expresses itself strongly among all stakeholders. We will strive to uphold this as a key ingredient to the success of the company. 
• Competitiveness
  We are committed to engaging in practices that ensure competitiveness in a global setting
•  Teamwork
  In order to meet our goals, we practice teamwork to optimize the synergies of individual and collective human resource talent and capacity.
• Efficiency
  With a highly motivated and competitively remunerated staff, we ensure the optimum utilization of resources at our disposal to deliver quality and timely goods and services to all stakeholders.
• Integrity
  We uphold virtues of integrity through honesty, confidentiality and fairness in discharging our responsibilities.
• Accountability
  We endeavor to manage the resources entrusted to us in a professional and transparent manner.
• Social responsibility
   We endeavor to be socially responsible to our stakeholders and society at large and pursue our goals through socially acceptable practices that preserve the environment, promote socio-economic development and add value to the society